Personalized advertising for
linear and VOD.

Tolka ADS Personalized Advertisement Delivery System

The right message to the right person at the right time

Delivering the right content to your audience maximizes viewer interest, not least in terms of ad conversion rate. Tolka ADS combines Content Insertion and Advertisement Targeting into a single high-efficiency solution.

 

ADS

Content Insertion is an automatic system that allows broadcasters to insert relevant and localized advertising for audiences across different regions. It automatically preschedules and splices the content in advance to transmission, ensuring frame-accurate insertion. The substitution history can be logged for future reference.

Advertisement Targeting helps advertisers deliver their content to a target audience based on viewer age, gender, and behavior profiles. Advertisers increase their conversion rate and can also build audience databases with this system. Audiences gain a more enjoyable watching experience with and useful information more likely to match their interests.

Video Insertation

ADS_img_video replacement 1
  • Segments from one or more compressed program streams can be substituted with alternative content.
  • Time and duration can be precisely specified.
  • Commercials can be tailored to different demographic group.
  • Integrates with existing playout automation systems.

Embedded

ADS_img_enbedded 1
  • EPG-based ad scheduling.
  • Coupon advertising with banner/ sticker/ coupon wallet.
  • Viewer profiles based on content categories and groups.
  • Centralized management server.
ADS

The right message to the right person at the right time

Delivering the right content to your audience maximizes viewer interest, not least in terms of ad conversion rate. Tolka ADS combines Content Insertion and Advertisement Targeting into a single high-efficiency solution.

 

ADS

Content Insertion is an automatic system that allows broadcasters to insert relevant and localized advertising for audiences across different regions. It automatically preschedules and splices the content in advance to transmission, ensuring frame-accurate insertion. The substitution history can be logged for future reference.

Advertisement Targeting helps advertisers deliver their content to a target audience based on viewer age, gender, and behavior profiles. Advertisers increase their conversion rate and can also build audience databases with this system. Audiences gain a more enjoyable watching experience with and useful information more likely to match their interests.

Video Insertion

ADS
  • Segments from one or more compressed program streams can be substituted with alternative content.
  • Time and duration can be precisely specified.
  • Commercials can be tailored to different demographic group.
  • Integrates with existing playout automation systems.

Video Replacement

ADS
  • EPG-based ad scheduling.
  • Coupon advertising with banner/ sticker/ coupon wallet.
  • Viewer profiles based on content categories and groups.
  • Centralized management server.

How it works?

Setup ADS Maestro

01

Setup ADS Maestro
Integrate ADS Client

02

Integrate ADS Client
Deliver Personalized Ads

03

Deliver Personalized Ads
Display Personalized

04

Display Personalized
Monitor Remotely

05

Monitor Remotely

Tolka Programmatic Advertising

Tolka’s programmatic ad solution automates the traditional buying and delivery of ads during live television programming.

Marketers can use programmatic advertising to buy live TV inventory and track campaigns through multiple platforms, bringing together media execution both online and offline. Our programmatic advertising solution modernizes and streamlines the manual steps involved in purchasing linear TV ads.

AUDIENCE TARGETING

Tolka uses multiple options for audience targeting:

Media-based targeting: Target by show, daypart, network, day of the week, station, affiliate, and/or audience rating.

Viewer-based targeting: Target viewers using their age, demographic, household income, and overall DMA.

STRATEGIC PERFORMANCE

Gain access to all commercial breaks in any show.

Combine programmatic linear TV buying with full unified display and video execution, including CTV and DOOH.

Use Tolka's identification capabilities to drive linear TV targeting strategies by leveraging household-level insights.

Leverage third-party DSPs including Google Ad Manager and more.

POWERFUL MEASUREMENT

Connect both TV and digital impressions to Tolka's reporting dashboard for unified measurement of key performance indicators (KPIs).

TOLKA Ads Regional

 
 

Tolka is a globally active company operating from headquarters in Atlanta, Georgia, USA. Our technical laboratories and sales offices across North America and Asia.

©2021 Tolka Telecommunications Corporation

Tolka is a globally active company operating from headquarters in Atlanta, Georgia, USA. Our technical laboratories and sales offices across North America and Asia.

©2021 Tolka Telecommunications Corporation